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Ford Atlas Concept - Looks To The Future of Pickups

Ford Atlas Concept - Looks To The Future of Pickups

captured the attention of the auto world when it revealed the Ford
Atlas Concept at the North American International
Auto Show

all its success in the truck landscape over the past 47
years, the blue oval is refusing to rest on its laurels, and the grand
unveiling of the Atlas Concept proved just that. This truck pushes the envelope
and is meant to showcase the design, capability and technology that Ford
believes will contribute to the future of pickups.


is a key word when discussing the Atlas. Its features have been designed with
the purpose of catering to the everyday needs of customers. For example, one
cool feature on the truck is the Dual-Purpose Tailgate Step and Cargo Cradle.
This allows users to lift and hold extra-long cargo items above the truck –
almost like a telescoping support. The convenient feature could be used for
items like ladders, and frees up valuable space in the bed of the truck.


The Atlas
Concept is fitted with the next-generation EcoBoost powertrain. This version
introduces truck-enhanced Auto Start-Stop engine shutoff technology, which
turns off the engine when stopped, to save fuel. As well, the feature is
suspended entirely when the truck knows it is towing.

helping to reduce fuel consumption through aerodynamic elements are Active
Grille Shutters, Active Wheel Shutters and a Drop-Down Front Air Dam.


The Atlas
boasts several new and innovative features, including:

  • 360-Degree Point-of-View

    Offered for the first time on a Ford truck, this system will give drivers
    a bird’s-eye view of the vehicle. This can help when parking or
    maneuvering around obstacles.
  • Trailer Backup Assist: This segment-first makes
    life easy for drivers, allowing them to back up a trailer with the turn of
    a knob. This addresses a major concern for drivers – Ford research shows
    that backing a trailer can be one of the more intimidating tasks a truck
    customer faces.
  • LED Cargo Box and Side
    Mirror Lighting:
    LED lighting will illuminate the truck’s cargo
    box and jobsite after sundown. This feature is efficient and will operate
    with minimal battery drain.
  • Hidden Cargo Ramps: Lightweight loading ramps
    are stowed below the cargo box and can be removed and set up to assist
    with loading wheeled items into the bed.

Click here to see a cool
infographic that details more of the Atlas’ new features.


Here are
some fun technology facts about the Atlas Concept.

  • It has USB ports that can be
    used to recharge mobile devices.
  • It’s MyFord Touch system is
    work-glove friendly.
  • It can offer Wi-Fi hotspot
    capability with a USB modem or compatible smartphone.

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